Filming a 3-Day Trek with Northbound
2.6M views2 months agoSeries & LivePaid promotion · #ad
A 3-part series following a mountain trek, kitted out by Northbound — gear put through real weather, with the brand woven into the journey, not bolted on.
2.6M
Reach (series)
3
Episodes
57%
Avg retention
2.1×
Sell-through
The outcome
A series, not a spot — it doubled Northbound’s creator-driven sell-through and gave them a re-licensable b-roll library they still use.
The brief
- Brief: a multi-part ambassador series
- Show gear under genuine stress
- Reach an outdoor + filmmaking overlap
- Build an evergreen content library
Deliverables
- 3× episodes (10–14 min)
- Always-on disclosure
- Cross-posted Reels cut-downs
- Re-licensable b-roll library
- 6-month usage rights