A high-retention audience with buying power.
Long-form viewers who watch to the end across high-value markets — and the kind of attention a feed post can't buy.
Demographics & behaviour.
Gender split
Where they watch
Reach, channel by channel.
YouTube 480K
The core channel — 480K subscribers, 62M+ lifetime views, 4.1M monthly views, and 57–64% retention on long-form cinematic travel and craft.
Instagram 210K
Reels cut-downs, behind-the-scenes, and stills — strong reach with a slightly younger, design-minded audience.
TikTok 165K
Vertical cut-downs and quick craft tips for discovery — where new viewers find the channel before subscribing on YouTube.
Newsletter 52K
A weekly note with the latest film, gear thoughts, and a behind-the-grade breakdown — direct to the inbox of the channel’s most loyal audience.
US · UK · DE · AU 61%
Nearly two-thirds of viewers are in high-value English- and German-speaking markets — strong for global launches and travel brands.
Creators + travelers 25–44
A 64% 25–44 audience with real buying power — filmmakers, photographers, and travelers who act on disclosed, honest recommendations.