Questions, answered.
Rates, rights, disclosure, turnaround, and the things brand teams always ask before sending a brief.
Rates
A native sponsor integration starts around $12K; a full dedicated video runs $22K–55K; multi-part series are priced as packages from $60K. Rates scale with runtime, usage rights, exclusivity, and travel. All figures here are illustrative for this template — you’ll get a real quote after a brief.
Rights
Yes. Paid usage, whitelisting, and b-roll re-licensing are all available. They’re scoped and priced up front based on duration and platforms — never bundled in by surprise.
Compliance
Every paid placement is clearly disclosed as #ad or “Includes paid promotion,” verbally in-video, in the description, and with YouTube’s built-in paid-promotion tag, in line with FTC endorsement guidelines. Material connections are never hidden.
Deliverables
An integration is a 60–90 second disclosed segment woven into a regular upload — native and mood-led. A dedicated video is built entirely around your product as a short film. Integrations reach my existing audience; dedicated videos go deeper on the product.
Yes — a 2–4 episode arc shot over time is the channel’s strongest format for sustained campaigns. It comes with cross-posted cut-downs and a re-licensable b-roll library, priced as a package.
Timeline
A first cut typically lands within 10 business days of brief sign-off, with one round of revisions included. On-location and event work is scheduled around travel; rush windows are available for launch timing at an added fee.
Performance
Long-form lives or dies on watch time. The channel runs 57–64% average retention on 10–18 minute videos, which is what surfaces a video in YouTube’s suggested feed — and what keeps your message on screen longer than a feed post ever could.
Reach
YouTube is home base (480K, long-form), with Instagram and TikTok for Shorts / Reels cut-downs and a newsletter for the most engaged fans. Most campaigns cross-post; the media kit has the full audience breakdown by platform.