The FjordLens 35mm Changed How I Shoot
1.4M views1 month agoGear & ReviewsPaid promotion · #ad
A full field review of FjordLens’ new 35mm f/1.4 — shot across three cities over two weeks, with the honest verdict and a sample-image teardown.
1.4M
Views
11.2%
CTR
4.8K
Code uses
+41%
Pre-orders
The outcome
A dedicated review that read as a film, not an ad — it drove a 41% lift in pre-orders and became FjordLens’ most-shared launch asset of the year.
The brief
- Brief: launch a flagship prime to a filmmaking audience
- Make it a film, not an ad-read
- Show real footage, not specs
- Drive pre-orders + sample requests
Deliverables
- 14-min dedicated review
- Integrated #ad disclosure
- Sample-image gallery
- Pinned discount code
- 90-day usage rights