Films from the road, made to be finished.
Cinematic films from the road — and the gear, grades & stories behind them.
Mara picked up a secondhand camera on a one-way ticket to Lisbon in 2017 and started cutting the trip into short films just to remember it. The films found an audience that wanted to feel a place, not just see a checklist. Eight years and 62M+ views later, the channel is a small studio: a filmmaker, an editor, a producer, and a manager who answers brand briefs — making documentary-grade travel and craft videos for an audience that watches to the end, and partners that want to be part of the story rather than an ad break.
How a collab works
Send the brief
Tell me the product, the goal, the timeline, and the budget range. The Collab Fit picker gets us most of the way in 30 seconds.
Scope & quote
Noor sends a clear quote — format, deliverables, usage rights, exclusivity, and dates — usually within 48 hours.
Make it a film
I write, shoot, and grade it in the channel’s voice, send a first cut in ~10 business days, and we land one round of revisions.
Publish & recap
We publish (disclosed), cross-post the cut-downs, and close with a performance recap of the numbers that matter to you.
Eight years, one standard.
A one-way ticket
Picked up a secondhand camera and started cutting a trip to Lisbon into short films, just to remember it.
The first film that traveled
A night film found an audience that wanted to feel a place, not just see a checklist. The format clicked.
Northlight Studio
Moved into a real studio and brought on an editor. The documentary standard stayed; the turnaround got faster.
250K & the first series
The first multi-part ambassador series proved brand work could be a story, not an ad break.
480K & a small team
A filmmaker, an editor, a producer, and a manager — 62M+ lifetime views and partners who come back.
A small team, end to end.
Mara Vance
Creator & Director · @maravance
Picked up a camera on a one-way ticket to Lisbon in 2017; now directs, shoots, and grades a channel of 480K with a documentary eye.
Elias Ferro
Lead Editor · Northlight Studio
Cuts every film and builds the cross-platform versions, keeping turnaround fast without losing the voice.
Noor Haddad
Partnerships · Northlight Talent
Handles every brand inquiry — rates, rights, exclusivity, and scheduling. Your first point of contact for a collab.
Søren Vik
Producer · Northlight Studio
Runs shoots, travel, and on-location brand coverage end to end — permits, crew, and the call sheet.
What every partner gets.
Always disclosed
Every paid placement carries a clear #ad / “Includes paid promotion” label — in-video, in the description, and via YouTube’s paid-promotion tag. Trust is the whole product.
Built as a film
I only take briefs I can make in the channel’s voice. Your product lives inside a video worth watching — never bolted onto an ad-read.
Clear usage rights
Paid usage, whitelisting, and b-roll re-licensing are all on the table — scoped and priced up front by duration and platform, never assumed.
Real performance data
Every campaign closes with a recap: views, average view duration through the segment, CTR, code uses, and the deltas that matter to you.
Reliable turnaround
A first cut typically lands within 10 business days of brief sign-off, with one round of revisions included. Rush and event windows available.
Category exclusivity
Within an agreed window I won’t feature a competing brand in your category. Dedicated and series deals extend it. Defined in every contract.